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Regatta sponsors Hadrian’s Wall challenge

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This week, Midshire has chosen Regatta to be featured as the #BusinessOfTheWeek.

Regatta was founded in 1981, and is now Britain’s best-loved outdoor clothing and footwear brand that currently export their products to over 54 countries worldwide.

Our #BusinessOfTheWeek blog is all about recognising our partnerships with customers, suppliers and business groups we work closely with. A fairly recent partnership, Regatta and Midshire will be working together to promote our main charity event for 2014.

A year on from our world record-breaking football match, (which went on to raise over £45k for Francis House Children’s Hospice) we are pleased to announce our latest charity venture.


Fourteen members of the Midshire Group will be taking part in a charity walk, covering the length of Hadrian’s Wall in Northumberland. The Hadrian’s Walk adventure begins on 13th June 2014. The walk is expected to last 5 days, covering a distance of approximately 84 miles in total.

The idea came from Midshire Managing Director Phil Powell, who was keen to take on the challenge and voiced the idea amongst staff who were also quick to get involved.

Phil said ‘This was a challenge I was personally interested in getting involved in and thought it was a great way of bringing the company together, getting out into the fresh air and hopefully we can raise a lot of money for what is a very worthy cause.’

Midshire Marketing Manager, Adrienne Topping said ‘We are extremely grateful for all the support Regatta has provided. They have already donated kit for all our walkers to get training in, including: walking boots, fleeces, t-shirts, socks and jackets. They will be coming out to join us on our journey, providing moral support and getting in on the action. We could not have even thought about carrying out such a challenge with Regatta’s support.’

The walk will raise funds for The National Institute of Conductive Education. A charity that works to improve the lives of adults and children suffering with neurological motor disorders. Providing life-changing education and support for families across the UK, including that of Midshire employee Richard Jauncey, whose son Sebastian (now aged 16) was born with Cerebral Palsy.

Midshire has also partnered with Digital Next, a full service digital agency, creating effective and tailored marketing strategy based in Manchester.

Midshire and Digital Next are two forward-thinking technology focussed companies who are joining forces and working closely on a number of projects. Three of their team will be joining the trip and helping promote the challenge.

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