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Lexmark Rebrand

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Lexmark, one of Midshire’s key technology partners has recently taken the step to rebrand its corporate image. The updated branding and logo was officially launched on the 7th April. The new logo appeared across all social media channels and the website immediately.


Midshire has been a Lexmark Business Solutions Partner since 2012, and is fast becoming a key technology associate. Working with Lexmark, Midshire can offer a vast range of business solutions and apps to develop new ways of working for customers.

New look:
The new logo incorporates the traditional Lexmark diamond shape in a new way. The colour green offers a ‘fresh, vibrant, approachable’* feel, representing sustainability and growth.

With the new logo, Midshire will be updating its own marketing material in line with guidelines.

Lexmark’s key markets:
Lexmark offers hardware, managed print services and a broad range of innovative software solutions and apps.

Paul Rooke, Lexmark’s chairman and chief executive officer commented:
‘Our brand transformation better represents where the company is today and our vision for the future.’

Read more about the Lexmark rebrand here:

*  Rebrand Press Release